Internship Overview
We are offering a structured Performance Marketing Internship for senior students who want to understand how digital advertising actually drives revenue.
This internship focuses on data, campaign structure, audience targeting, and optimization logic inside a real agency environment.
You will assist in managing real ad accounts under supervision and learn how performance connects to business growth.
🎯 What You Will Learn & Practice
1️⃣ Digital Advertising Foundations
- Understanding Meta Ads ecosystem
- Campaign structure (Campaign → Ad Set → Ad)
- Objective selection logic (Awareness, Engagement, Conversion)
- Audience segmentation basics
2️⃣ Campaign Setup Support
- Assisting in campaign creation
- Learning pixel & tracking fundamentals
- Understanding targeting layers
- Budget allocation basics
3️⃣ Performance Analysis
- Reading campaign dashboards
- Understanding CPM, CTR, CPC, CPA, ROAS
- Identifying performance gaps
- Supporting optimization decisions
4️⃣ Testing & Optimization Logic
- A/B testing fundamentals
- Creative vs audience testing
- Scaling strategies basics
- Identifying winning ads
5️⃣ Cross-Department Coordination
You will learn how performance connects with:
- Creative team (ad creatives)
- Brand management (strategy alignment)
- Web team (landing page performance)
- Customer experience (conversion feedback)
6️⃣ E-commerce & Business Metrics Awareness
- Understanding funnel logic
- Connecting ads to revenue
- Basic sales tracking
- Performance reporting structure
👤 Ideal Candidate
- Senior student (Marketing, Business, Management, Engineering, or related)
- Strong analytical mindset
- Comfortable with numbers
- Detail-oriented
- Curious about how ads drive revenue
- Willing to learn structured systems
No prior media buying experience required — but discipline and commitment are essential.
⏳ Duration
- 1–3 months
- Structured weekly follow-ups & evaluation
🎁 What You Gain
✔ Potential full-time opportunity
✔ Real ad account exposure
✔ Hands-on campaign support
✔ Data-driven marketing skills
✔ Structured mentorship
✔ Internship completion certificate
