Digital Copywriter

Job Category: Copywriting
Job Type: Full Time
Job Location: Alexandria


As a Digital Copywriter at Azad Marketing Agency, you will play a key role in crafting compelling and engaging copy for a variety of digital channels and platforms. From websites and social media to email campaigns and digital ads, your words will captivate audiences and drive results for our clients. This role is ideal for a creative storyteller with a passion for digital marketing and a knack for writing persuasive copy that resonates with target audiences.

Key Responsibilities

  • Develop clear, concise, and persuasive copy for digital channels, including websites, social media, email campaigns, digital ads, and more.
  • Collaborate with cross-functional teams, including designers, marketers, and account managers, to conceptualize and execute integrated marketing campaigns.
  • Conduct research and gather insights to inform copywriting strategies and ensure messaging resonates with target audiences.
  • Optimize copy for SEO and ensure content is keyword-rich and search engine-friendly to improve visibility and rankings.
  • Stay updated on industry trends, best practices, and emerging technologies in digital marketing and copywriting, applying new knowledge to enhance copy effectiveness.
  • Proofread and edit copy to ensure accuracy, consistency, and adherence to brand voice and guidelines.
  • Test and iterate copy based on performance metrics and user feedback, optimizing messaging for maximum engagement and conversion.
  • Provide strategic input and creative ideas to enhance campaign concepts and storytelling across digital platforms.

Key Requirements

  • Exceptional writing skills with a portfolio showcasing a diverse range of digital copywriting samples across various channels and industries.
  • Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media, and content marketing.
  • Proficiency in writing for different digital formats and platforms, with a focus on web copy, social media posts, email campaigns, and digital ads.
  • Ability to work collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
  • Excellent communication and interpersonal skills, with the ability to articulate ideas and feedback clearly and professionally.
  • Attention to detail and a commitment to quality, with a focus on delivering error-free and polished copy.

Additional Skills and Attributes:

  • Creative thinking and problem-solving abilities, with a passion for storytelling and brand storytelling.
  • Adaptability and flexibility to evolve with changing project requirements and client needs.
  • Strong organizational skills and ability to prioritize tasks and manage time efficiently.
  • Curiosity and a desire to learn and grow in the field of digital marketing and copywriting.
  • Positive attitude and a collaborative mindset, with a willingness to contribute ideas and support team goals.

Performance Metrics

  • Engagement metrics for digital content (e.g., click-through rates, time on page)
  • Conversion rates for digital campaigns (e.g., email open rates, ad click-through rates)
  • Client satisfaction ratings and feedback on copywriting quality and effectiveness.
  • Contribution to overall campaign performance and client success.

Reporting Structure

  • Reports to: Copywriting team leader.
  • May collaborate closely with Designers, Marketers, Account Managers, and other team members.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunities for flexible work arrangements.
  • Company-sponsored professional development opportunities.
  • Collaborative and supportive work culture focused on employee well-being and growth.

Professional Development Opportunities

  • Opportunities for advancement within the digital marketing and creative team, including roles such as Senior Digital Copywriter or Digital Content Strategist.
  • Access to training programs, workshops, and conferences to enhance digital copywriting skills and knowledge.
  • Mentorship and coaching from senior leaders within the organization to support career growth and development.

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