Digital Copywriter

Job Category: Copywriting
Job Type: Full Time
Job Location: Alexandria

Overview

We’re seeking a creative Digital Copywriter to join Azad Marketing Agency. You will be responsible for crafting persuasive, results-driven copy for a range of digital channels, including websites, social media, email campaigns, and online advertisements. If you thrive on storytelling, excel at writing engaging content, and have a keen interest in digital marketing trends, this role is a perfect fit for you.


Key Responsibilities

  • Content Creation: Write clear, concise, and impactful copy for websites, social media, email campaigns, digital advertisements, and other digital platforms.
  • Collaboration: Work closely with designers, marketers, account managers, and other team members to conceptualize and execute integrated marketing campaigns.
  • Research & Strategy: Conduct thorough research to ensure that copy resonates with target audiences, leveraging insights to inform strategies and messaging.
  • SEO Optimization: Incorporate SEO best practices into copy, including relevant keywords, to improve visibility, rankings, and overall digital performance.
  • Trend Awareness: Stay informed about the latest trends, technologies, and best practices in digital marketing and copywriting, and apply these insights to enhance campaign outcomes.
  • Editing & Proofreading: Maintain high editorial standards by proofreading and editing all copy for accuracy, consistency, and brand voice alignment.
  • Performance Analysis: Monitor key metrics (e.g., click-through rates, open rates, conversions) and iterate content based on performance data and user feedback.
  • Creative Input: Offer strategic input and innovative ideas to elevate campaign concepts and stories across various digital platforms.

Key Requirements

  • Writing Excellence: Outstanding writing skills, demonstrated by a portfolio featuring diverse digital copy samples.
  • Digital Marketing Knowledge: Familiarity with SEO, SEM, social media, content marketing, and other digital marketing principles.
  • Platform Proficiency: Experience writing for multiple digital formats and platforms, with a focus on web copy, social media posts, email campaigns, and online ads.
  • Multitasking & Deadline Management: Ability to work in a fast-paced environment, juggling multiple projects and meeting deadlines.
  • Communication Skills: Strong communication and interpersonal skills for articulating ideas, receiving feedback, and collaborating effectively with team members.
  • Attention to Detail: Commitment to delivering polished, error-free, and on-brand copy.
  • Creative Mindset: Ability to bring fresh ideas and storytelling techniques to the table, contributing to brand narratives and campaign strategies.
  • Adaptability: Flexibility to accommodate evolving project demands and client requirements.
  • Organizational Skills: Proficiency in time management and task prioritization.
  • Desire to Learn: Genuine curiosity and drive to stay up-to-date with digital marketing and copywriting developments.
  • Team-Oriented: Positive attitude with a willingness to share ideas, support team objectives, and foster a collaborative environment.

Reporting Structure

  • Collaborates with: Designers, Marketers, Account Managers, and other cross-functional team members

Performance Metrics

  • Engagement metrics for digital content (e.g., click-through rates, time on page)
  • Conversion rates for email campaigns, ads, and other marketing efforts
  • Client feedback on copywriting quality and effectiveness
  • Contribution to overall campaign results and client satisfaction

Professional Development Opportunities

  • Promotion paths to roles like Senior Digital Copywriter or Digital Content Strategist
  • Access to workshops, conferences, and training programs to hone copywriting and digital marketing expertise
  • Mentorship from senior leadership to support continuous professional growth

Benefits and Perks

  • Company-sponsored professional development and learning opportunities
  • A collaborative, supportive culture committed to your well-being and career progression

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