Overview
We’re seeking a creative Digital Copywriter to join Azad Marketing Agency. You will be responsible for crafting persuasive, results-driven copy for a range of digital channels, including websites, social media, email campaigns, and online advertisements. If you thrive on storytelling, excel at writing engaging content, and have a keen interest in digital marketing trends, this role is a perfect fit for you.
Key Responsibilities
- Content Creation: Write clear, concise, and impactful copy for websites, social media, email campaigns, digital advertisements, and other digital platforms.
- Collaboration: Work closely with designers, marketers, account managers, and other team members to conceptualize and execute integrated marketing campaigns.
- Research & Strategy: Conduct thorough research to ensure that copy resonates with target audiences, leveraging insights to inform strategies and messaging.
- SEO Optimization: Incorporate SEO best practices into copy, including relevant keywords, to improve visibility, rankings, and overall digital performance.
- Trend Awareness: Stay informed about the latest trends, technologies, and best practices in digital marketing and copywriting, and apply these insights to enhance campaign outcomes.
- Editing & Proofreading: Maintain high editorial standards by proofreading and editing all copy for accuracy, consistency, and brand voice alignment.
- Performance Analysis: Monitor key metrics (e.g., click-through rates, open rates, conversions) and iterate content based on performance data and user feedback.
- Creative Input: Offer strategic input and innovative ideas to elevate campaign concepts and stories across various digital platforms.
Key Requirements
- Writing Excellence: Outstanding writing skills, demonstrated by a portfolio featuring diverse digital copy samples.
- Digital Marketing Knowledge: Familiarity with SEO, SEM, social media, content marketing, and other digital marketing principles.
- Platform Proficiency: Experience writing for multiple digital formats and platforms, with a focus on web copy, social media posts, email campaigns, and online ads.
- Multitasking & Deadline Management: Ability to work in a fast-paced environment, juggling multiple projects and meeting deadlines.
- Communication Skills: Strong communication and interpersonal skills for articulating ideas, receiving feedback, and collaborating effectively with team members.
- Attention to Detail: Commitment to delivering polished, error-free, and on-brand copy.
- Creative Mindset: Ability to bring fresh ideas and storytelling techniques to the table, contributing to brand narratives and campaign strategies.
- Adaptability: Flexibility to accommodate evolving project demands and client requirements.
- Organizational Skills: Proficiency in time management and task prioritization.
- Desire to Learn: Genuine curiosity and drive to stay up-to-date with digital marketing and copywriting developments.
- Team-Oriented: Positive attitude with a willingness to share ideas, support team objectives, and foster a collaborative environment.
Reporting Structure
- Collaborates with: Designers, Marketers, Account Managers, and other cross-functional team members
Performance Metrics
- Engagement metrics for digital content (e.g., click-through rates, time on page)
- Conversion rates for email campaigns, ads, and other marketing efforts
- Client feedback on copywriting quality and effectiveness
- Contribution to overall campaign results and client satisfaction
Professional Development Opportunities
- Promotion paths to roles like Senior Digital Copywriter or Digital Content Strategist
- Access to workshops, conferences, and training programs to hone copywriting and digital marketing expertise
- Mentorship from senior leadership to support continuous professional growth
Benefits and Perks
- Company-sponsored professional development and learning opportunities
- A collaborative, supportive culture committed to your well-being and career progression