Overview
As a Moderation Specialist at Azad, you will play a critical role in maintaining a positive and engaging online community environment across various social media platforms. Your primary responsibility will be to ensure that user-generated content adheres to brand guidelines, community standards, and legal requirements, while also addressing user inquiries, comments, and concerns in a timely and professional manner.
Key Responsibilities
- Pre-Shift Preparation:
- Log in to moderation accounts and review FAQs, saved replies, and account WhatsApp groups for updates.
- Familiarize yourself with recent changes or updates to prepare for effective handling of inquiries and messages during the shift.
- Content Review and Approval:
- Review all social media content submissions for compliance with brand guidelines, community standards, and legal requirements.
- Approve compliant content or request revisions as necessary to maintain brand integrity.
- Engagement Monitoring:
- Monitor comments, messages, and mentions across social media platforms regularly throughout the shift.
- Respond promptly and courteously to inquiries, comments, and messages from users.
- Address customer concerns and feedback professionally and empathetically to maintain positive brand perception.
- Issue Resolution:
- Identify and address any issues or disputes raised by users on social media platforms.
- Escalate unresolved issues or complaints to the appropriate department or supervisor for further assistance.
- During the Shift:
- Follow account guidelines meticulously to provide accurate responses to user queries and comments.
- Prioritize addressing unanswered messages or comments on each platform.
- Rotate through assigned accounts methodically, addressing messages, comments, and inquiries in a timely manner.
- Pin unanswered questions for follow-up and reference; consult FAQs, saved replies, and WhatsApp group for similar inquiries.
- Escalate unresolved questions to the company’s moderation group for confirmation and update FAQs and saved replies
accordingly.
- Content Removal:
- Remove inappropriate, offensive, or spam content in accordance with platform policies and company guidelines.
- Document reasons for content removal for future reference and transparency.
- Community Engagement:
- Foster a positive and engaging community environment by actively participating in conversations, sharing relevant content, and
encouraging user interaction. - Monitor community sentiment and adjust moderation strategies as needed to maintain a positive brand image.
- End-of-Shift Procedures:
- Conduct a thorough check of all accounts to ensure no messages, comments, or stories are left unanswered at the end of the
shift. - Wrap up any pending tasks and ensure all inquiries and comments have been appropriately addressed before logging out.
Key Requirements
- Previous experience in social media management, community moderation, or customer support preferred.
- Excellent written communication skills and attention to detail.
- Ability to remain calm and professional when handling challenging situations or customer complaints.
- Familiarity with social media platforms and their moderation tools and policies.
- Strong organizational skills and the ability to prioritize tasks effectively in a fast-paced environment
Performance Metrics
- Timeliness and accuracy of response to user inquiries and comments.
- Compliance with brand guidelines and community standards.
- Error Rate
- Customer satisfaction ratings and feedback.
- Efficiency in content review and moderation processes.
Reporting Structure
- Reports to: Social Media Manager or Community Manager
- Collaborates with Marketing Team, Customer Support Team, and other Moderation Specialists.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunities for career growth and advancement within the social media or customer support team.
- Collaborative and supportive work environment.
- Company-sponsored training and development programs.
Career Advancement Opportunities
- Moderators can advance to senior roles like Senior Moderator or Team Lead, then progress to managerial positions as Moderation Manager.
- They can also transition to broader roles in social media, customer support, or digital marketing. Cross-functional opportunities exist in project
- management, product development, or business development.