Sales Executive

Overview

As a Sales Executive at Azad, you will serve as a primary commercial driver, expanding our client base and delivering full-service digital and e-commerce solutions to businesses across diverse markets. Operating across the full sales cycle, your core mandate is to proactively prospect, negotiate, and close high-value partnerships while cultivating and growing existing client accounts to ensure long-term retention and revenue growth.

This role offers an exceptional career progression trajectory within Azad’s commercial leadership, with direct pathways to advance into senior sales leadership and executive account management positions.

Key Responsibilities

New Business Development & Lead Generation:

• Identify, prospect, and qualify potential clients across multiple business sectors that align with Azad’s full service suite (social media, web development, fulfillment, customer support, performance marketing, and branding).
• Leverage personal networks and industry relationships to open doors with key decision-makers and founders.
• Analyze prospective client needs to craft compelling, high-converting pitches tailored to specific industry pain points.
• Represent Azad at trade shows, corporate expos, and networking events to source leads and capture emerging market opportunities.
• Build cross-border connections to cultivate international business opportunities and expand Azad’s geographic footprint.

Campaign Collaboration & Pipeline Building:

• Collaborate with the marketing team to design lead-generation campaigns aligned with Azad’s brand identity.
• Provide real-time market feedback, prospect objections, and audience insights back to marketing to refine targeting and messaging.
• Convert marketing-qualified leads into active pipeline opportunities, managing each deal smoothly through to final sign-off.

Sales Execution & Target Achievement:

• Own the complete sales cycle: outreach, consultative discovery, proposal delivery, commercial negotiation, and closing.
• Articulate the value proposition of Azad’s services across different business verticals to secure profitable contracts.
• Structure and negotiate agreements that balance client needs with healthy commercial margins for the agency.
• Consistently meet and exceed individual sales targets across Azad’s varied service lines.

Account Management, Retention & Revenue Expansion:

• Act as the lead commercial relationship owner post-sale to ensure seamless service delivery and high client satisfaction.
• Drive client retention and lifetime value by identifying upsell and cross-sell opportunities across additional Azad services.
• Oversee commercial account health, including timely invoicing and cash collection follow-ups.
• Apply high emotional and social intelligence to navigate client relationships, manage expectations, and resolve issues effectively.

Key Requirements

• Proven track record in B2B sales, account management, or business development, preferably within a digital, e-commerce, or marketing agency environment.
• Solid understanding of core agency services—social media management, web development, fulfillment/logistics, performance marketing, and branding—to pitch each service credibly.
• Existing network of commercial contacts across retail, consumer goods, tech, or corporate sectors.
• Strong consultative pitching, presentation, and contract negotiation skills.
• Target-driven mindset with full ownership of sales quotas, retention metrics, and payment collection.
• Excellent verbal and written communication skills in both Arabic and English; confident pitching to domestic and international clients.
• Highly organized self-starter capable of managing multiple pipelines and client accounts simultaneously.

Performance Metrics

• Total closed revenue generated across service lines.
• Volume of new qualified accounts onboarded.
• Account retention rate and lifetime value (LTV).
• Upsell and cross-sell revenue from existing accounts.
• Timeliness of payment collection and cash flow health for managed accounts.

Reporting Structure

• Reports to: Head of Sales / Director of HR & Operations
• Collaborates with: Marketing, Web Development, Operations, and Account Delivery teams

Benefits and Perks

• Competitive Earning Structure: Attractive base salary paired with an uncapped commission structure on both new client wins and account expansions.
• Industry Representation: Company sponsorship to attend and represent Azad at leading trade shows, conferences, and networking events.
• Supportive & Collaborative Culture: Work within a fast-moving, innovative agency environment where initiative, teamwork, and autonomy are valued.
• Flexible Work Model: Dynamic work arrangements combining head-office collaboration with field client engagement.

Career Advancement Opportunities

• Defined pathway to advance into senior commercial leadership roles (e.g., Head of Business Development, Commercial Director).
• Regular access to executive coaching and sales enablement training.
• Direct involvement in high-level commercial strategy and agency scaling initiatives.