Overview
As a Senior Media Buyer at Azad, you will play a strategic role in shaping and executing media buying initiatives for our clients.
This position is ideal for an experienced professional who thrives in a fast-paced environment, possesses strong negotiation skills, and excels at developing innovative media strategies to drive results.
Key Responsibilities
- Develop and implement comprehensive media buying strategies aligned with client objectives and target audience demographics.
- Negotiate media buys, including rates, placements, and added value opportunities, to maximize client budgets and achieve
campaign goals. - Oversee the execution of media plans across multiple channels, including traditional, digital, social, and emerging platforms.
- Monitor campaign performance and make data-driven decisions to optimize media buys for reach, frequency, and cost efficiency.
- Lead vendor relationships and partnerships, negotiating favorable terms and securing exclusive opportunities for clients.
- Mentor and guide junior media buyers, providing training, feedback, and support to enhance their skills and performance.
- Stay abreast of industry trends, emerging media platforms, and advertising technologies, recommending innovative solutions to
clients. - Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure integrated campaign
execution and seamless client experiences.
Key Requirements
- Expertise in negotiating media buys across various channels, including traditional, digital, and social media.
- Strong analytical skills and proficiency in media planning tools and software (e.g., Nielsen, Kantar, Mediaocean).
- Excellent communication and presentation abilities, with the capacity to articulate complex media strategies to clients and internal
stakeholders. - Leadership qualities with the ability to inspire and motivate team members, foster collaboration, and drive results.
- Strategic thinker with a deep understanding of media trends, consumer behavior, and market dynamics.
- Results-oriented mindset with a focus on delivering measurable outcomes and exceeding client expectations.
Performance Metrics
- Effectiveness and efficiency of media buys in achieving campaign objectives.
- Client satisfaction and feedback on media buying strategies and execution.
- Leadership and mentorship of junior team members.
- Contribution to agency revenue and growth through successful media buying initiatives.
Reporting Structure
- Reports to: Media Buying Leader
Benefits and Perks
- Competitive salary and benefits package.
- Opportunities for flexible work arrangements.
- Company-sponsored social events and team-building activities.
- Professional development stipend for continued learning and growth.
Career Advancement Opportunities
- Opportunities for advancement within the media buying team, including roles such as Media Buying Manager or Director of Media
Buying. - Access to advanced training programs, workshops, and conferences to enhance media buying skills and leadership capabilities.
- Mentorship and coaching from senior leaders within the organization to support career growth and development